Saturday, February 13, 2010

Global warming: marketing trick?


Lately there are rumors that global warming is just a marketing trick. Buy this, buy that, it’s better for the environment than another product. I do think it’s being used by some companies. Like “Robijn” a fabric softener in the Netherlands. I don’t think global warming is a marketing trick. Human kind is trying to control Mother Nature and the economies at the same time. Here lies the problem and a challenge.

“ buy Robijn it’s now twice as much concentrated, so the bottle is twice as small, and the trucks can ride twice as little”

My thought is: when it’s concentrated and the bottle stays the same, the consumers can postpone buying the bottle four times and the trucks safe the drive. The packaging would also be less, so better for the environment. I call this phenomenon: putting a furnish layer on your product, to make it look better.

The problem with using a cleaner energy or product is that it’s not lucrative. The Netherlands tries to stimulate using solar panels by subsidizing it. This looks noble, but they are also huge stakeholders of energy companies. By my view the use green energy is being suppressed by government restrictions. There is too much regulation surrounding green energy.

Having said that, the economies have to run on something, so maybe it’s time to find a new business model surrounding green energy. I’m not talking about the “pretty” furnish layer, but the core.

PS: so, you probably don't know me anymore, because I haven't written for a long time. What can I say; I was busy with school and other stuff in my life. You don't believe me? What is this Spanish inquisition? *kidding*